Leadforce is the first French B2B online marketing agency dedicated to lead generation, lead management and customer acquisition.
Persuasion: Influence end-users and convince decision-makers
STRATEGY, MARKETING STUDIES & ANALYSIS
-Existing marketing plan audit & performance analysis
-Segmentation & profiling (verticals, database, audience)
-Prospects’ and customers’ expectations & behaviors’ analysis > ecosystem
-Marketing mix/acquisition optimization (channels, budgets allocation & performance)
BUYING CYCLE
Online buying process mapping (main stages/needs’/verticals) based on online requests, salesforce feedback & customers' surveys
DECISION PATH
Identification & profiling of actors involved in the buying-decision-process: actors’ identification, interactions, roles and responsibilities, information needs, perceived risks, objections, behaviors
CONTENT MARKETING
-Content Mapping : content audit, buying cycle/decision-path actors’ needs match analysis, persuasion & engagement potential analysis
-Content creation, synchronized with identified needs (white papers, webinars, slidecast, case studies, customers’ testimonials, social releases, best practices…)
Targeting: right audience, right message, right time
QUALIFIED TRAFFIC & DEMAND GENERATION
-Multi-channels lead-generation campaigns’ creation & implementation (emailing, SEO, paid Search, contextual targeting, social media, SEO-PR, display, affiliate strategy…)
-Landing pages copywriting, segmented by needs, roles, and buying cycle stages
-Ongoing performance & cost optimization
SOCIAL MEDIA STRATEGY
-Social media marketing ecosystem analysis > company and market
-Social media strategy implementation > synchronizing social marketing strategy with targets’ specifics: selling cycle, expectations, usages & behaviors (content, publication process, monitoring and supports: Twitter, Facebook, Blogs, Viadeo, LinkedIn, Slideshare, Q&A)
-Buying signals and business opportunities watch-system (sourcing: web & social media) > monitoring, alerts, qualification & scoring
Transformation: generating leads AND converting into customers
LEAD GENERATION OPTIMIZATION
-Objections analysis, ergonomics and architecture recos.
-Conversion touch points optimization (incentives, copywriting, technical barriers, validation & control)
-Sales & Marketing Standard Guideline creation
LEAD MANAGEMENT ARCHITECTURE
-Lead scoring: lead maturity and relevance assessment through scale mapping
-Lead nurturing: communication scenarios recos. (channels, content, actions, behavioral analysis) to optimize conversion
-Existing CRM & Marketing automation operations analysis & recos.
